Wednesday, June 14, 2006

Toshiba set to sell Strata range of VoIP equipment in Mexico

Mexico seems to be virgin territory for VoIP penetration according to top management at Toshiba. Wanting to be the first major player to tap the most of this market Toshiba has recently set up a division Toshiba de Mexico Digital Solutions - to make its VoIP solutions - mostly the Strata SIX range - widely and readily available for the Mexican small to medium sized businesses (SMB) market.

Mexico seems to be an ideal place to set up such a facility plainly because of of a large number of SMBs eager to start using the technology. The improved network infrastructure is also coming in place to aid the rapidly
growing market potential. A study conducted by Toshiba indicated that nearly roughly 54 percent of Mexico-based companies plan to upgrade their communications systems and nearly 80 percent plan to switch to IP telephony.

According to Brian Metherell, vice president and general manager of Toshiba’s Telecommunication Systems Division “With the launch of its new Toshiba de Mexico Digital Solutions Division, Toshiba is now bringing its Strata CIX family of IP business communications solutions to Mexico; Toshiba’s Strata CIX family allows users to embrace the expanded reach and mobility capabilities of IP-based telephony systems, with Toshiba quality, reliability and durability.”

The Strata CIX is designed for SMBs wanting to make a smooth transition to IP based communications. Additionally the FeatureFlex software that accompanies the equipment is powerful enough to lets developers rapidly and easily add new telephone system features such as call control capabilities and voice processing capabilities. The fact that it can handle a mix of analog, digital and IP telephones is a additional plus point.

However one issue that may degrade the performance after having made the switch is the fear that the network operators like Telmex ,who have already been accused of blocking VoIP signals across its network, will block or degrade VoIP signals to the point where having made the switch may seem worthless. While this is a problem for now, it is hoped that things will improve in the days ahead as the competition from other players entering the Mexican market rises.

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